Castells and the Media

Castells and the Media

作者:Howard, Philip N., 出版社: , 出版日期:2011-07-05

商品條碼:9780745652580 , ISBN:0745652581
分類標籤: 文化研究 » 人文社科 » 媒體研究



Castells and the Media
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life.

Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power.

Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
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